Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a brand-new ad network called Blaze which positions marketing on free WordPress.com sites and Tumblr. Advertising starts at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the business owner who developed the free WordPress open-source content management system (CMS).

Blaze Marketing Network

The marketing network was originally introduced in April 2022 as a network solely for Tumblr users to place advertisements on other Tumblr pages.

Automattic announced that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to use the WordPress control panel at wordpress.com/advertising to get started selecting pages to market.

Marketing payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently installed then it should be installed, either the complimentary or exceptional variation works.

Those who are utilizing Jetpack can then start the project from the WordPress.com dashboard at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls to select the posts or pages for advertising, clicking on a three-dot (ellipsis) menu to select the Promote with Blaze choice.

The interface permits marketers to pick the audience that will see the ads. Audience selection is segmented by what continent the advertisements will appear in, what sort of gadgets will see the advertisements (mobile or desktop) and by what subject the advertisements will be shown in.

Where Blaze

Ads Are Revealed The marketing can appear from amongst millions of Tumblr and complimentary WordPress.com webpages. Management of the Blaze advertising campaigns is done through the dashboard interface at wordpress.com/advertising.

The projects are set up by an everyday budget plan and by dates that the advertising will be shown. Blaze advertisements consist of a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can write an optimum of 80 characters here, utilize them wisely to catch the viewer’s attention.

Bit: A short text description of your post that appears beneath your image. You can write an optimum of 120 characters here. We advise using this text to support your headline and provide audiences more context about what they will see when they click the ad and come to your material.

Image: Publish an image to represent your post. You can use the crop tool to change your image’s appearance in the ad.”

Check out the official announcement by Automattic:

Introducing Blaze: A New Method to Ignite Your Growth on WordPress.com

Included image by Best SMM Panel/Asier Romero