Ex-Googler On Featured Snippets: Google is More Reluctant To Send Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the subject of why Google search is so bad discussed that it wasn’t Google that was bad it was the Internet. Then she suggested that a person of the factors for keeping users on Google is due to the fact that the web isn’t constantly a great experience.

Ex-Googler Marissa Mayer

Marissa Mayer was worker # 20 at Google. She played crucial roles in practically all of Google’s significant items, consisting of Google search, local, images, and AdWords, to name a few.

She left Google to end up being president and CEO of Yahoo! for 5 years.

Mayer was not only there at the beginning of Google but contributed in shaping the company, which provides her an unique point of view on the company and its thinking, to some level.

What is the Factor for Zero-Click SERPs?

Marissa Mayer appeared on a current Freakonomics podcast that was on the topic of, Is Google Getting Worse?

In one part of the podcast she firmly insisted that Google search is only a mirror and does not develop the poor quality of the search results.

She asserted that if the search results are worse that’s just since the Web is even worse.

The podcast then moves on to talk about highlighted bits, what some in the search marketing community call zero-click search engine result.

They’re called zero-click since Google reveals the details a user requires on the search engine result page so that the users receive their response without needing to click through to a website.

Google formally says that these search functions are developed to be useful.

Marissa Mayer opined that another inspiration to keep people from clicking to a website is due to the fact that the quality of the Internet is so bad.

The podcast host started the discussion with his interpretation of what featured bits are:

“One method Google has actually tried to combat the overall decrease in quality is by supplementing its index of a trillion websites with some material of its own.

If you ask an easy question about cooking or the age of some political leader or actor, or even what’s the best podcast, you may see what Mayer calls an ‘inline result,’ or what Google calls a ‘featured bit.’

It’s a little text that answers your question right there on the search-results page, without any requirement to click a link.”

Mayer offered her opinion that Google may be “hesitant” to refer users to sites.

She described:

“I believe that Google is more hesitant to send users out into the web.

And to me, you know, that points to a natural stress where they’re stating,

‘Wait, we see that the web sometimes isn’t a fantastic experience for our searchers to continue onto. We’re keeping them on our page.’

People might perceive that and say,

‘Well, they’re keeping them on the page since that helps them make more money, provides more control.’

However my sense is that recent uptick in the number of inline outcomes is due to the fact that they are worried about a few of the low-grade experiences out on the web.

I think that the issue is actually difficult.

You might not like the manner in which Google’s resolving it at the minute, however offered how the web is changing and progressing, I’m not sure that the old method, if reapplied, would do as well as you ‘d like it to.”

What Is the Inspiration Behind Featured Snippets?

The factor Google offers for offering featured bits in the search results is that they are convenient for users.

Google’s assistance files explain:

“We display featured snippets when our systems identify this format will help people more easily find what they’re seeking, both from the description about the page and when they click on the link to read the page itself. They’re particularly useful for those on mobile or searching by voice.”

Marissa Mayer’s viewpoint matters because she played a key role in forming Google, from Browse to AdWords to Gmail.

Clearly she’s only using her viewpoint and not mentioning a fact that Google is hesitant to send traffic to sites due to the fact that the quality of the Web is bad.

However could there be something to her observation that Google is simply a mirror which websites today are not great?

Think about that in 2022, there were 8 formally acknowledged Google updates.

Of those 8 updates, six of them updates were spam updates, valuable content updates and product evaluation updates.

Most of Google’s updates in 2022 were developed to eliminate low quality internet content from the search results page.

That focus on extracting poor quality websites aligns with Marissa Mayer’s view that the Web today has lots of poor quality material.

The history of Google’s algorithm updates in 2022 conforms to Marissa Mayer’s observation that web content is bad and that it impacts the quality of search engine result.

She stated that she gets a sense that Google may be “concerned about some of the low-grade experiences out on the internet,” which is among the reasons that it might be “reluctant” to send out traffic to sites.

Could Marissa Mayer be stating out loud what Googlers might not say in public?

Citation

Listen to the Freakonomics podcast here

Is Google Becoming Worse?

Included image by Best SMM Panel/Koldunov