Experiment: Do LinkedIn Pods Work? (Or Are They Mainly Embarrassing?)

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This past November, I decided to do an experiment. I wanted to see if LinkedIn pods really worked or if they were simply a waste of time.

For those of you who do not know what a LinkedIn pod is, it’s generally a group of people who accept like, comment and engage with each other’s posts. The theory is that by doing this, your content will be enhanced by the LinkedIn algorithm. So, I decided to sign up with a couple of pods and test it out for myself.

I’m not always an established LinkedIn believed leader with countless fans, but I publish about my composing deal with a relatively routine basis and have actually even gotten a few customers through LinkedIn. So a couple of more fans and engagements with my posts certainly would not injure.

Here’s what I learned from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the essentials.

A LinkedIn pod, often called an engagement pod, is a group of people who have actually agreed to link and engage with each other’s content on LinkedIn. The concept is that by being in a pod, you’ll have the ability to increase your connections and, consequently, your opportunities.

In an engagement pod, members consent to like, comment, share, and respond to each others’ posts on a regular basis. Often, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and communicate with it.

Most engagement pods work on the principle of reciprocity. So, if you want individuals to like, comment, or share your content, you’ll require to do the same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are stated to be helpful due to the fact that they can:

  • Magnify the reach of your content
  • Assist you get more engagement on your content (likes, remarks, shares)
  • Deal extended networking opportunities
  • Engage workers to support your brand

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.

This is specifically important since the LinkedIn algorithm divides material on the platform into 3 types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too frequently might be marked as spam.
  2. Low-grade posts: Posts that do not follow finest practices, or do not get enough engagement, will be labeled “low-grade.”
  3. Premium posts: Posts that are simple to read, motivate questions, and integrate strong keywords will be identified premium and, therefore, will be revealed to more users on LinkedIn.

The question is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to join a LinkedIn pod

There are a couple of various methods to join a LinkedIn engagement pod.

First, you can begin your own pod by producing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you join LinkedIn groups focused on producing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your market.

There are also third-party apps like lempod particularly built for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social networks websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verified and different other pods on platforms like Telegram.

Approach

I try out all 4 types of engagement pods to see which ones worked best. I utilized a various LinkedIn post for each technique so that I could precisely track any differences in engagement throughout approaches.

Here’s a breakdown of that procedure.

Manual pods: I utilized a blog post on scheduling Buy Instagram Verified reels.

Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 comments.

LinkedIn-specific pods: For this technique, I used a post I ‘d shared on recession marketing

. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I utilized a post I wrote for Best SMM Panel on social networks share of voice. Before the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were used here. Handbook LinkedIn pod technique I started off by developing a manual LinkedIn pod of my own.

I chose a small group of my writer buddies (due to the fact that they comprehend the research process)to pod up with. I sent them a fast message detailing the method and encouraged them to interact with each other.

Thankfully, they’re all great sports, and I instantly began receiving a barrage of LinkedIn notices showing the support of my pals.

I likewise immediately discovered some new(stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(pretty certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin employee "width= "620 "height="504"/ > That all happened in simply a number of hours! LinkedIn-specific pod approach I also signed up with a few LinkedIn group pods focused on digital marketing and social media.

The variety of members really differed in these groups. One had more than a million members, at the others had simply a couple of dozen. I chose a mixture of high-member pods in addition to a couple of smaller ones. If

vanity metrics have taught me anything, it’s that even if a great deal of individuals

remain in your circle, it does not mean they’re in fact taking note. A few of the pods I found in my search were described as non-active, so I kept away from those. Of all the groups I signed up with, Game of Material was the only one that appeared to have routine posts from other users. The guidelines of GoC were quite easy: There is

just one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it stays relevant. Group members can then talk about the post with their LinkedIn post link and other members are indicated to engage with them. As I went through the weekday post comments, I did see great deals of people responding to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those very same group members

. So, yeah, this was working. At least in regards to amassing more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material

users talking about each others linkedin posts”width= “620”height= “470”/ >

I entered and followed suit, engaging with posted links and

commenting with my own link after I was done. And I gradually began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I likewise installed the lempod extension on my Google Chrome web browser. lempod uses a digital market loaded with LinkedIn engagement pods you can sign up with. I joined a couple of pods focused on digital marketing and social networks. The very first one I was accepted to was called”Content+ Social Network Marketing pod”. That seemed pertinent. I right away posted the link to my post. When I shared the link, the screen opened up to a big chart, with a list of individuals

” Members who will engage”and”Members who have actually currently engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as new likes on my post.

Within simply a few minutes, my impressions had actually grown from 191 to 206. I likewise had 6 brand-new comments. I saw this number gradually climb over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might suggest these users were actually thinking about my work.

Not to point out, the engagement was can be found in fast. Every 45 seconds there was another notification! Possibly LinkedIn would consider my post viral? Or, possibly it would get identified as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts can be found in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run till I saw that every member of the pod had engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Development Hackers “group on Buy Facebook Verified, but I was never ever authorized.

It seems this group might

be non-active now. I did not discover any other active LinkedIn pods to join on other channels. Results TL; DR: At first look, it may look like the Automated LinkedIn pod was the most reliable pod, but I in fact believe it was the Manual pod for factors that I will explain listed below. In either case, none of the LinkedIn pods actually made a huge difference for me or assisted grow my existence on the platform significantly.

Method Likes Comments Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more information and context on these results.

Handbook pods

This appeared like the most natural, a lot of constant method. Due to the fact that I was leveraging people I currently knew, the remarks were genuine, pertinent, and sincere.

Not to mention, these people are really in my industry– suggesting if my posts appear in their feeds to their connections, it might help me network even more.

Nothing about this approach came off as spammy, though I do not know how realistic it is to ask my good friends to do this each week.

Throughout one week, my post got:

  • 13 likes
  • 3 comments
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique generated the most comments, reactions were unclear and less relevant than those found in my manual pods. Plus, most of these individuals worked outside of my market. So, there likely isn’t much advantage to my material showing up in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 remarks

Automated LinkedIn pods This technique certainly brought in the most likes and comments. However, I didn’t see any appropriate profile gos to, direct messages, or connection requests come through. Also, while there were a lot of brand-new remarks, they were all practically the very same:

  • “Actually cool Hannah!”
  • “Terrific post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear remarks signal that none of these users really read my post (which makes sense, considering their profiles are being automated).

I can only picture that other users may see this and think the same thing. My spam alert is sounding.

After three hours, my post got:

  • 54 likes
  • 24 remarks
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not collect any extra engagement from this method.

What do the outcomes suggest?

Here are the main takeaways from my experiment.

Authentic pods have benefit

There is certainly some engagement to be gained from using LinkedIn pods. Pods that are made up of appropriate, authentic connections within your market can certainly assist to magnify your content and get you more views, likes, and comments.

Spammy pods won’t get you far

But, if you’re attempting to game the system by joining pods that have lots of phony accounts or that are unrelated to your industry, you’re not going to see much advantage. So what if you got 50, 100, or 200 likes? They don’t suggest much if they’re coming from accounts that will never do business with you.

LinkedIn pods ARE embarrassing

I think what struck me most about this experiment was the pain that included having many inapplicable strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, however if anybody took a more detailed look it would be pretty obvious the engagement was spam.

Simply as I wouldn’t recommend services buy their Buy Instagram Verified fans, I would not suggest they utilize engagement pods. Possibly, in many cases, where the pod members are hyper-relevant to your specific niche, it deserves it. However if it looks suspicious, chances are your audience will discover. And the last thing you desire is to lose their trust.

Focus on close, relevant connections

If you still wish to join a LinkedIn pod after reading this, the very best method to utilize them is to sign up with ones that pertain to your industry which are comprised of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can lead to valuable relationships (and, hopefully, genuine consumers).

Here are a couple of tips for finding the right LinkedIn pods:

  • Take a look at groups associated to your industry or specific niche. A lot of these will have pods connected with them.
  • Ask trusted connections if they know of any excellent pods to sign up with.
  • Create your own pod with a group of like-minded people.
  • Prevent excessively spammy pods that are only focused on promoting content and not participating in genuine discussions.
  • Many of all, focus on excellent, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.

Struggling to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and enhancing LinkedIn material– along with all your other social channels– simple, so you can spend more time developing quality material, tracking your efficiency, and learning about your audience. Attempt it complimentary today.

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