There are a growing variety of reports across the web of Google Advertisements accounts managers threatening to get in touch with clients directly, despite not being enabled to.
According to the reports, agencies who do not react to emails from Google Ads account supervisors are being consulted with hazards from Google associates to contact clients directly.
In some cases, the Google Ads account managers call clients and tell them to drop their agencies.
There are two things to explain here:
- Agencies are not needed to consult with Google associates
- At no point needs to a Google Advertisements account supervisor call an agency’s client
A Google Advertisements rep telling clients to fire their agency crosses the line.
However, these reports are ending up being more frequent.
Matt Janaway, CEO of Marketing Labs, shared his experience on LinkedIn today:
Screenshot from: linkedin.com/posts/mattjanaway, November 2022. Janaway’s post captured the attention of Google Ads Intermediary Ginny Marvin, who states the problem will be attended to”instantly.” Marvin includes,”This is not in line with how we expect our team to
support our advertisers and firm partners.” Screenshot from: linkedin.com/posts/mattjanaway, November 2022. Janaway isn’t alone in his experience. Throughout October, reports circulated on Reddit of Google associates engaging in similar practices. One Reddit user published a screenshot of an e-mail received by a Google Ads Account
Strategist, which checks out: “I am writing to you one last time as a courtesy, due to the fact that my truthful objective is to provide you
worth and advanced strategies with google ads and deal with you carefully, to assist you conserve time and make your customers more successful with google advertisements, therefore I am contacting you for the last time to inform you that if I do not reach you, I will presume that you are not getting my e-mails and will call the customers that I have been appointed directly.”Another Reddit user has almost the exact same story, stating they
have actually been “bugged”with daily emails from a Google Advertisements representative to get on a call and implement campaign changes. Once again, firms aren’t obligated to talk with Google reps or implement changes customers aren’t requesting for. Must you get an email like the one above, the best thing to do is send a complaint via
Google’s main form. Be careful of these aggressive sales techniques. As long as you’re not breaking any policies, Google has no say over
how you run your clients’campaigns. Featured Image: FGC/Best SMM Panel