Google Answers If Splitting A Long Post Could Lead To Thin Content

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In a Google Search Office Hours video, Googler Lizzi Sassman addressed a concern about thin content, clarifying a common misperception about what thin material really is.

Thin Material

The word thin means doing not have thickness or width.

So when we hear the term “thin content” it’s not unusual to think about thin material as a webpage with not much content on it.

The actual meaning of thin content is more along the lines of material that does not have any included value.

Examples are a cookie cutter page that barely differs from other pages, and even a web page that is copied from a seller or producer with nothing extra contributed to it.

Google’s Product Evaluation Update weeds out, to name a few things, thin pages consisting of evaluation pages that are just item summaries.

The trademark qualities of thin pages is that they lack originality, are barely various from other pages and/or do not offer any particular included value.

Doorway pages are a type of thin material. These are webpages created to rank for specific keywords. An example can be pages developed to rank for a keyword phrase and various city names, where all the pages are practically the very same other than for the names of the cities.

Are Short Articles Thin Material?

The individual asking the question would like to know if dividing a long article into shorter articles would lead to thin content.

This is the concern asked:

“Would it be thought about thin material if a post covering a lengthy subject was broken down into smaller sized posts and interlinked?”

Lizzi Sassman addressed:

“Well, it’s tough to understand without looking at that material.

But word count alone is not indicative of thin content.

These are two completely genuine techniques: it can be great to have a thorough short article that deeply explores a subject, and it can be equally just as great to break it up into easier to understand topics.

It actually depends on the subject and the material on that page, and you know your audience best.

So I would concentrate on what’s most useful to your users which you’re supplying sufficient worth on each page for whatever the subject may be.”

Dividing a Long Post Into Multiple Pages

What the person asking the question may have been asking is if was fine to divide one lengthy topic across numerous pages that are interlinked, which is called pagination.

With pagination, a site visitor clicks to the next page to keep checking out the material.

The Googler assumed that the individual asking the concern was splitting a long short article into much shorter articles devoted to the numerous topics that the prolonged post covered.

The non-live nature of Google’s new version of SEO office-hours didn’t permit the Googler to ask a follow-up question to verify if she was comprehending the concern properly.

In any case, pagination is a fine method to break up a prolonged short article.

Google Browse Central has a page about pagination best practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark