Google brings continuous scrolling to desktop search results in the United States.
Google is making desktop search results page more like mobile
with an upgrade that lets users endlessly scroll through numerous pages. Constant scrolling is now rolling out to desktop search results page in the United States. In an e-mail to Best SMM Panel, Google explains how the SERPs will display up to six pages of URLs prior to prompting users to click “more outcomes”:
“… we’re bringing constant scrolling to desktop so you can continue to see more helpful search results with less clicks. It’s now even much easier to get inspired with more info at your fingertips.
Now, when you scroll down you’ll continue to find pertinent results so that you can find originalities. When you reach the bottom of a search engine result page, approximately six pages of results will be automatically revealed up until you see a “More outcomes” button if you wish to continue further.”
As Google continues to fill the very first page of search results page with ads, included snippets, media, ‘individuals also ask’ boxes, and other features, this update is a win for routine web pages.
Providing searchers the ability to scroll through 6 pages at the same time increases their possibility of seeing more outcomes prior to striking an obstruction.
We don’t expect this modification to effect reporting. Google noted last year, upon upgrading mobile search results page to constant scrolling, that there’s no difference in Browse Console.
That’s due to the fact that Browse Console tracks SERP positions, not pages, Google explains:
Constant scroll also does not change how position reporting works in Search Console. Positions reporting remains as if pages weren’t instantly loaded.
— Google SearchLiaison (@searchliaison) October 14, 2021
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