Google’s John Mueller: WordPress Not Naturally Much Better For SEO

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In action to a thread on Reddit, Google Browse Supporter John Mueller states there’s no inherent SEO advantage to using WordPress compared to coding a website yourself.

A thread in the r/SEO forum asks a familiar concern numerous professionals run into in their professions.

Is WordPress much better for SEO than coding your own site?

Other variations of that question include, “is WordPress better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is always the very same.

WordPress isn’t inherently much better for SEO than any other choice. It is among numerous methods to construct a website that ranks in Google.

Mueller On WordPress For SEO

In action to whether using WordPress is better for SEO than coding your own website, Mueller states:

“Not for SEO, however you can focus more on the content if you do not spend all your time developing a new CMS on your own. (some individuals choose making a CMS, so YMMV).”

As Mueller states, the most considerable advantage WordPress offers is the ease of usage compared to manually composing code.

Nevertheless, that’s only useful to the website owner. It makes no distinction to Google if a site is constructed with WordPress.

This concern comes up frequently and deserves revisiting due to the misinformation distributing around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread directly beneath Mueller’s.

A specific claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress websites more effectively than other CMSs.

That’s incorrect, though the misconception of WordPress being better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. To learn more concerning the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Founder Loren Baker. Baker lists the 25 finest SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel