Does the IP address of your website’s server impact your rankings in search results page? According to some sources around the web, your IP address is a ranking signal utilized by Google.
However does your IP address have the prospective to help or hurt your rankings in search? Continue reading to find out whether IP addresses are a Google ranking element.
The Claim: IP Address As A Ranking Element
Articles on the web from trusted marketing websites declare that Google has over 200 “known” ranking elements.
These lists typically consist of statements about flagged IP addresses impacting rankings or higher-value links because they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists triggered many conversations with Google workers about the validity of IP addresses as ranking consider Google’s algorithm.
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The Evidence Against IP Address As A Ranking Element
In 2010, Matt Cutts, previous head of Google’s webspam group, was asked if the ranking of a client’s site would be impacted by spammy sites on the same server.
“On the list of things that I stress over, that would not be near the top. So I understand, and Google comprehends that shared web hosting happens. You can’t truly manage who else is on that IP address or class c subnet.”
Eventually, Google decided if they did something about it on an IP address or Class C subnet, the spammers would just move to another IP address. Therefore, it wouldn’t be the most efficient way to deal with the problem.
Cutts did note a specific exception, where an IP address had 26,000 spam websites and one non-spammy site that invited more analysis however repeated that this was an extraordinary outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam group, kept in mind that Google has the right to do something about it when totally free hosts have actually been enormously spammed.
In 2016, throughout a Google Webmaster Headquarters Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s websites on the exact same c block of IP addresses was a problem.
“No, that’s completely fine. So that’s not something where you artificially require to buy IP address blocks to just shuffle things around.
And particularly if you are on a CDN, then maybe you’ll wind up on an IP address block that’s utilized by other business. Or if you’re on shared hosting, then these things occur. That’s not something you require to synthetically move around.”
In March 2018, Mueller was asked if an IP change with a different geo-location would impact SEO. He responded:
“If you relocate to a server in a various location? Usually not. We get enough geotargeting info otherwise, e.g., from the TLD & geotargeting settings in Search Console.”
A few months later, Mueller replied to a tweet asking if Google still counted bad areas as a ranking signal and if a dedicated IP was needed.
“Shared IP addresses are fine for search! Great deals of hosting/ CDN environments utilize them.”
In October 2018, Mueller was asked if the IP address area mattered for a website’s rankings. His reaction was just, “Nope.”
A couple of tweets later on, within the same Buy Twitter Verified thread, another user commented that IP addresses mattered concerning backlinks. Mueller again reacted with a basic “Nope.”
In June 2019, Mueller received a question about Google Search Console revealing a website’s IP address rather of a domain. His answer:
“Generally, getting your IP addresses indexed is a bad idea. IP addresses are frequently short-lived.”
He recommended that the user make sure the IP address reroutes to their domain.
A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are absolutely great. The majority of the time, it means the server wasn’t set up well (we canonicalized to the IP address instead of the hostname, simple to repair with redirects & rel=canonical), but that’s simply a technical detail. It does not imply they’re bad.”
In early 2020, when asked about getting links from various IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what occurs if a website on an IP address bought links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is truly common. Having some bad sites on an IP does not make everything on that IP bad.”
In September, throughout a discussion about bad communities affecting search rankings, Mueller stated:
“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Look at Blogger. There are fantastic websites that do well (neglecting on-page restrictions, and so on), and there are terrible sites hosted there. It’s all the same infrastructure, the same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Joy at Google, shared a fun truth.
“Enjoyable reality: altering a website’s underlaying infrastructure like servers, IPs, you call it, can alter how quick and frequently Googlebot crawls from said website. That’s since it really finds that something altered, which prompts it to relearn how quick and typically it can crawl.”
While it’s interesting info, it appears to impact crawling and not ranking. Crawling is, of course, required to rank, however crawling is not a ranking element.
In 2021, a Buy Twitter Verified user asked if IP canonicalization might favorably impact SEO. Meuller responded:
“Unless folks are linking to your website’s IP address (which would be unanticipated), this would not have any effect on SEO.”
Later on in December, when asked if an IP address instead of a hostname looks uncommon when Google examines a link’s quality, Meuller mentioned, “Ip addresses are great. The web has tons of them.”
If you’re worried about your IP address or hosting company, the consensus appears to be: Do not fret.
Get More Google Ranking Element Insights.
Our Decision: IP Address Is Not A Ranking Aspect Any Longer
Maybe in the past, Google try out IP-level actions against spammy sites. But it should have discovered this ineffective because we are not seeing any confirmation from Google agents that IP addresses, shared hosting, and bad neighborhoods belong of the algorithm.
Therefore, we can conclude for now that IP addresses are not a ranking element.
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