LinkedIn’s New Focused Inbox Surfaces More Relevant Messages

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LinkedIn is upgrading its messaging experience with a brand-new ‘Focused Inbox,’ which aims to reduce spam and surface more pertinent messages.

The next time you login to LinkedIn and open your inbox you’ll see a notification inviting you to “Attempt Focused Inbox.”

Credit: LinkedIn

Clicking on the button revealed above will instantly filter your messages into 2 tabs.

Focused Inbox utilizes AI to determine crucial messages, which it filters into the ‘Focused’ tab while the rest are sent out to the ‘Other’ tab.

Considering there’s an AI component included it might take some time for LinkedIn to learn your inbox preferences.

You’ll have the option to move messages in between tabs, or revert back to the traditional messaging experience if you don’t delight in the Focused Inbox.

LinkedIn is making this change in uptick in direct messaging, which the company says is up 20% compared to in 2015.

In an e-mail, a LinkedIn representative states:

“This feature is the latest in a series of enhancements we’ve made to help members have more efficient conversations and connect to opportunities through LinkedIn messaging. With conversations up nearly 20 percent given that in 2015, we’re seeing more professionals on LinkedIn are relying on messaging to connect and engage with each other.”

LinkedIn’s Focused Inbox is now readily available worldwide to all users.

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