SEO Incomes 2022: Industry Development & Many New SEO Professionals

Posted by

SEO wages reported for 2022 reflects growth in SEO as a profession.

The survey responses indicate that majority who submitted the survey are new to digital marketing.

Development in entry-level income reporting shows this increase of brand-new specialists and market growth.

SEO Specialist Market Development

Of those who responded to the study, a more substantial percentage than in 2021 reported they are new to the industry.

28.7% of respondents reported having less than 2 years of experience, and 32.7% of study participants reported in between 2-4 years of experience.

This statistic implies 61.4% of participants were fairly brand-new to SEO, with less than four years of SEO experience.

There were fewer SEO experts (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the tiniest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over twenty years of experience in SEO.

Average Salary In SEO

The average wages of entry-level SEOs were less than $34,000.

The total variety of entry-level SEO experts at this pay rate grew by 7.5% compared with 2021, indicating that the most growth in the SEO industry is at the entry-level.

Decline In SEO Incomes At The High End

In contrast to the growth in entry-level positions, those reporting greater profits greater experienced modest decreases.

Fewer SEO specialists reported earnings in the center level, upper middle, and luxury of the SEO pay scale.

Reduces In Greater Making SEO Specialists

A number of wage classifications for SEO professionals reduced:

  • 1.9% reduction in those earning between $35,000-$49,000.
  • 3.12% decline in those earning between $50,000-$74,000.
  • 1.97% decrease in those earning $100,000-$149,000.
  • 1.53% decline in those making $150,000-$199,000.
  • 0.51% reduction in those earning over $199,000.

One brilliant spot is that those earning between $75,000-$99,000 increased by 1.05%

These information points do not always imply that SEO wages have actually decreased. They are portions and not real numbers.

The explanation is that the number of entry-level SEO tasks increased by a tremendous 27.68%. That suggests that unless the other wage ranges experience similar growth, their percentages will naturally reveal a lower quantity when expressed as a portion.

However, it reveals development in entry-level SEO positions, which might indicate a healthy amount of industry development.

Wage Varies Differ By Country

Another method to view the earning levels for SEO is throughout countries.

All revenues are noted in dollars, based on the currency exchange rate when the report was produced.

SEO experts in Australia tended to earn greater rates, $91,989, although 46.0% of participants reported having five years or less of SEO experience.

This statistic suggests a high demand for Australian SEO experts, with competitors between firms and huge brand name internal positions driving a higher pay rate.

Australian-based internal search online marketer Ash Nallawalla confirmed this to be the case.

He said, “Agencies are not keeping their personnel, and I see the exact same ones marketing the position over and over. AUD 110,000 seems to be the tipping point where they lose an employee to private employment.

Agencies use supervisors AUD 80,000, which is not competitive with in-house SEO wage rates. Companies are hiring in-house SEOs, and the bigger ones might also have an agency on retainer.”

The United States likewise has indications of strong need for SEO workers.

62.0% of SEO experts reported less than five years of experience and an average wage of $78,431, showing the strong demand for SEO among businesses.

The wage ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Much of the respondents from these three countries reported being brand name brand-new to SEO, so the pay rates reported in the study might reflect the survey participant’s newness to the market however not necessarily of the industry as a whole in those countries. Those industries are likely more mature than the study information programs.

SEO firms in Pakistan and Bangladesh typically focus outside on working for firms and companies based in Western nations.

Some Western-based agencies are run by Pakistani migrants who can take advantage of lower-cost SEO expertise in their native nation.

Numerous firms in the West outsource work to nations like Pakistan since of the lower costs and high level of education, experience, and competence.

Internal SEO operate in Pakistan is difficult to get because of the high competitors for positions working for huge brand names. However, the pay rates are not impacted by the competition since the salaries are still competitive.

That high competition for work is reflected in the lower pay rates that the survey discovered.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The big brands here in Pakistan have SEO and other digital marketing teams as internal teams. And they are well-paid. It’s quite difficult and competitive for any SEO professional to get a task internal SEO at any big brand.

SEO is a well-known occupation in Pakistan. And increasingly more online marketers graduating from universities are participating in. There are numerous SEO professionals with more than ten years of experience and knowledge in this location. However brand-new people are signing up with too.”

According to those who completed the survey, SEO professionals in Spain, on average, earned the least, earning simply $45,236 per year.

Where Are SEO Pros Getting Their Start?

Years of experience can affect just how much SEO specialists make.

But the pay rates depend extremely on the need for SEO skill in any offered area.

In some countries, such as Pakistan, jobs in SEO are a widely known option for extremely educated university graduates. Competition for jobs is high as a consequence.

However in other countries, like Australia, there is less task competitors. SEO proficiency remains in more need there, implying those with less experience have access to higher-paying tasks.

The survey suggests that, usually, nations that are economically booming and with a high currency value provide the highest-paying jobs for SEO professionals with less experience.

SEOs with less than 5 years of experience make approximately $99,000.

Of those making in between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related trends show up in those making incomes under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a successful location for those seeking top profits.

Those who go it alone in company, the freelancers and creators, reported greater earnings.

A sensational 44.5% of respondents who are freelancers, creators, and contract workers make over $75,000 to $149,000.

This statistic suggests that freelancing continues to be a successful path.

That said, experience levels are greater for those earning over $100,000.

Of those earning over $100,000 annually, a frustrating majority have more than 5 years of experience.

This earnings data suggests that no matter area, greater experience levels remain in demand and consequently needed to make over $100,000.

How To Earn Over $200,000

The experience levels for SEO professionals making over $200,000 need comprehensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, showing that deep industry experience is highly valued.

Is SEO A High Paying Task?

In 2022, SEO tends to be a relatively high-paying job, with at least 30% of positions that pay $75,000 to $99,000 offered to digital online marketers with less than two years of experience.

SEO is a successful service in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work in-house.

How Much Experience Do SEO Pros Need To Go Up?

According to the survey results, the first 4 years of experience use lots of development opportunities to go up the pay scale.

Survey results of functions and years of experience indicate that numerous digital online marketers have opportunities to reach manager-level positions after having just a few years of experience.

The region of employment and other soft skills can also be a factor of pay rates.

SEO Positions By Experience

Less Than Two Years Of Experience

Perhaps not remarkably, a lot of survey participants with less than two years of experience held lower-level positions. Nevertheless, almost 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

2 To Four Years Of Experience

Digital marketing specialists with two to 4 years of experience tended to have greater supervisory roles.

The following is the breakdown of functions for SEOs with two to 4 years of experience:

  • 45.6% remained in junior functions.
  • 39.8% were supervisors.
  • 10.1% were freelancers or creators.

5 Or More Years Of Experience

The function levels accomplished by those with 5 or more years in the market appear to be the reverse of those with the least experience, with the bulk reporting greater levels of roles.

Those with 5 more years of experience tended to have the greater management level functions in digital marketing, with the most considerable proportion, 43.7%, inhabiting the department head level.

Here are the roles of SEOs with higher than 5 years of experience:

  • 43.7% Supervisor or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least three basic courses for making more as a digital marketer.

One course is to put in the time and move up the ranks while working in-house or at a firm.

The second path is to accumulate experience and abilities while working in-house or at a firm and then branch out as an independent SEO in the role of a creator, freelancer, or contractor.

The third path is to start as a freelancer and develop your abilities, then utilize your experience to gain a full-time position or push into higher making brackets individually.

There’s no chance to accelerate the number of years of experience one has.

But abilities and achievements, particularly operating at a name brand name company or firm, is useful.

Experience doing things and learning abilities stay important, as the study results reveal it only takes 2 to four years of experience to get a higher role in SEO.

But eventually, skills gained from experience will identify how well an individual can go up within a company as an internal expert or make more as a freelancer with their ability to satisfy and retain customers.

Those with the role of creator represent the greatest profits in the group identifying as freelancers.

Unsurprisingly, founders tended to make the most amongst those in the independent wing of SEO experts.

Part of that success originates from stepping back from the real work and employing others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a founder to working with the right individuals.

Jason shared, “I ‘d say one of the best things I have actually done is purchasing good management, putting intelligent people in place for their specific functions, then leaving their way. I create the vision, and they help me execute it.”

Michael Bonfils, Global Handling Director of SEM International, suggested that a founder should, in the start, discover how to do most jobs in the business, eventually handing off those tasks to employees.

Michael shared his trick to being an effective creator,

“A creator needs to be doing whatever themself initially. It provides grounding and basic knowledge of sales, marketing, and accounting in addition to the actual work.

Ultimately, you discover individuals who do a much better job than you do, particularly stuff you do not like doing. And you keep handing off duties until you are doing just the important things that you enjoy doing.”

How To Become A Better SEO

Years of experience are necessary for earning more, but the keyword here is experience, not years.

Learning skills is vital for moving up the SEO market ladder.

There are lots of resources offered for assisting people introduce their careers in SEO or to enhance their current skills.

Discover SEO: Novices

Online Best SMM Panel

Best SMM Panel publishes a comprehensive series of short articles that offers a structure for understanding digital marketing.

This is a resource for those who are beginning their journey or have simply started finding out about SEO.

It begins with a description of the history of SEO, the basic essentials, and then the strategy.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an outstanding foundation for any aspiring digital marketer.

Find Out SEO: Intermediate


Google publishes a starter guide that uses a level of SEO info proper for those currently in charge of a website in some capacity.

This guide is not for those with little to no understanding of SEO.

It is most appropriate for those with a basic website knowledge level.

This guide offers little actionable SEO details in terms of method.

But it does offer indispensable details for comprehending a wide range of understanding about how online search engine work and the technical level of managing search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, included bits, local search, and debugging suggestions.

Google’s starter guide starts with a glossary of terms to help build the foundation for the rather technical info that comes next, which is a lot.

The guide consists of four sections:

  1. Crawling and indexing.
  2. Search Look.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, global & multilingual, education websites).

Search Engine Optimization (SEO) Starter Guide

How To Acquire SEO Certifications

Google Accreditation

Google likewise provides an online certification program.

It is not a replacement for a university degree. It is a training accreditation to help a worker shift to a brand-new job in digital marketing.

This program concentrates on assisting individuals learn the skills needed to acquire an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel