The State of SEO With SEJ’s Ben Steele [Podcast]

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Want to increase your ROI and enhance your SEO strategy?

How will SEO evolve in the year ahead? What are the most significant dangers and challenges?

SEJ’s Ben Steele joined me on the SEJ Program to go over the findings of SEJ’s 2nd Annual State of SEO Study, that includes emerging patterns in the world of SEO and can assist companies prepare for 2023 and beyond.

As long as people need to find things, there will be SEO. That describes why this industry has actually seen so much development, even with the upset of the last few years and financial concerns on the horizon.— Ben Steele, 12:34

Organic marketing or performance marketing types, such as SEO and affiliate marketing, have actually risen from staffing and financial investment perspectives.— Loren Baker, 14:31

If you’re hyper-focusing on that automation element, you may be missing its actual worth, which is enabling you to go hands-off on a few of the important things that do not matter as much and focus on producing material that resonates with your audience— Ben Steele, 31:11

[00:00]– About Ben.
[06:49]– What is the second annual State of SEO?
[09:59]– Number of participants involved in the study.
[10:25]– Preliminary findings that stuck out.
[16:09]– Locations with the highest wages for SEO.
[18:20]– Where SEO experts focused big this year.
[22:31]– SEO metrics to track success.
[32:40]– Important emergent consider SEO over the next two years.
[41:33]– Problems in ebook planning.
[43:34]– The difference between an ebook & a white paper.

Resources discussed:

State of SEO–

Ebooks are an intriguing beast due to the fact that they have unique troubles and advantages. The most significant special problem is they require a great deal of buy-ins. By that, I indicate they need somebody to not only have the time to sit down and read it however to go through the process of discovering and choosing to download it.— Ben Steele, 37:55

Individuals are returning to basics, driven by Google’s updates over the last couple of years.— Ben Steele, 19:40

Yes, rankings are great, however it’s far better to have an ROI where people purchase or click.— Loren Baker, 28:16

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Get In Touch With Ben Steele:

Ben Steele, Elder Editor at SEJ, is a professional in digital content. He didn’t set out to be an SEO strategist. Still, after finding out the skills required for his task and combining them with some self-driven research on digital marketing, he discovered that this is where his real enthusiasm lay.

His professional theater background also helped him develop a work ethic and management abilities, to name a few soft elements like creativity.

Ben now works on the ebooks of SEJ, where he always offers fresh insights and recommendations for content method. Through his work in SEO, he channels the human experience, journey, or expression into something that others can find out.

Get in touch with Ben on LinkedIn: him on Buy Twitter Verified: